Mystery Shopping
Mystery shopping
From Wikipedia, the free encyclopedia.
Mystery Shopping is a (market) research method that is used in order to analyse the quality of consumers' experiences when carrying out a particular transaction. Usually a researcher will disguise himself as a consumer and will access a certain service that is offered. Subsequently the researcher will rate the quality of the shopping experience, for example whether staff was friendly, the information provided was sufficient for a purchasing decision and so on.
The method has it origins in the 1940's and was originally intended as a mechanism to control employer's integrity. Tools used for Mystery Shopping assessments can range from simple questionnaires to complete audio and video recordings. With the Internet opportunities for application of this method have greatly increased.
The Mystery Shopping industry had an estimated value of nearly $600 million in the United States in 2004, according to a 2005 market size report commissioned by the Mystery Shopping Providers Association (MSPA). Companies that participated in the Report experienced an average growth of 11.1 percent from 2003 to 2004 and the average growth in the number of shops during that period was 12.2 percent. The Report estimates more than 8.1 million mystery shops were conducted in 2004. The Report represents the first attempt to quantify the size of the mystery shopping industry.
Marketing schemes have emerged in the past several years attempting to lure unsuspecting consumers into paying money in order to learn how to become a mystery shopper. What most people don't know, is that all the information necessary to become a mystery shopper is widely avialable on the internet.
From Wikipedia, the free encyclopedia.
Mystery Shopping is a (market) research method that is used in order to analyse the quality of consumers' experiences when carrying out a particular transaction. Usually a researcher will disguise himself as a consumer and will access a certain service that is offered. Subsequently the researcher will rate the quality of the shopping experience, for example whether staff was friendly, the information provided was sufficient for a purchasing decision and so on.
The method has it origins in the 1940's and was originally intended as a mechanism to control employer's integrity. Tools used for Mystery Shopping assessments can range from simple questionnaires to complete audio and video recordings. With the Internet opportunities for application of this method have greatly increased.
The Mystery Shopping industry had an estimated value of nearly $600 million in the United States in 2004, according to a 2005 market size report commissioned by the Mystery Shopping Providers Association (MSPA). Companies that participated in the Report experienced an average growth of 11.1 percent from 2003 to 2004 and the average growth in the number of shops during that period was 12.2 percent. The Report estimates more than 8.1 million mystery shops were conducted in 2004. The Report represents the first attempt to quantify the size of the mystery shopping industry.
Marketing schemes have emerged in the past several years attempting to lure unsuspecting consumers into paying money in order to learn how to become a mystery shopper. What most people don't know, is that all the information necessary to become a mystery shopper is widely avialable on the internet.
posted by slaught @ 11:03 PM
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